In the advent e-commerce developments today, more and more people are learning to do business online. It has become a lot easier for people to both do business and look for products and services to avail online. Due to the advancements in business e-commerce technologies, it has also become safer for people to sell highly valuable items like jewelry. Selling diamonds online for example has become common today. More and more people are able to sell their own jewelries to online buyers for good cash. However, while most people think they are internet savvy, there still are online frauds that appear to be difficult to avoid. Hence, how will it be safe to sell diamonds to online buyers? How can a seller find reputable diamond buyers online?