When you look at a diamond in bright light, you’ll probably notice that it sparkles with an intense, almost flame-like light. This property of diamonds, known as “brilliance”, is part of what makes diamonds such a valuable gem. But what makes a diamond more brilliant than other gemstones? And what sort of diamonds give off the most “fire”? Here, we’ll try to understand the factors that influence a diamond’s sparkle and how you can use your knowledge to get the diamond you want.
March 05, 2018
A Diamond is a Girl’s Best Friend
Prior to jewelry company De Beers’ “A Diamond is Forever” campaign, it was not so readily assumed that engagements and marriages required the purchase of a flashy diamond ring. By equating the toughness of diamonds with the desire for a marriage to last forever, proposing with a diamond ring became absolutely mandatory, altering Western society forever. While this anomaly is widely acknowledged, it has yet to be combatted or swapped out for any better alternative.
February 19, 2018
You may have seen an eternity ring and been captivated by that small, perfect circle of diamond brilliance that surrounds it. Perhaps you even wear one or have given an eternity ring to someone significant in your life. But what is the importance of wearing one, and how did it become a symbol of eternal love?
January 08, 2018
When winter rolls around, choosing what jewelry to wear becomes complicated for a lot of reasons. With new layers of clothing that certainly weren’t there in spring and summer, we must devise a new game plan. Afterall, what’s the purpose of wearing gorgeous jewelry if no one can even see it?
Hats and scarves tangled up in your earrings? For these trends, it may be worth it. Don’t let the cold air bring you down.
January 01, 2018
With tall buildings and endless traffic, sometimes New York City feels absolutely inescapable. As tourists flock and natives cringe, it becomes more and more difficult to remember that the world extends past the Hudson. This goes for the world of retail as well. While many consumers believe that NYC is the world’s hub for all things retail, they are surprisingly mistaken.