When you look at a diamond in bright light, you’ll probably notice that it sparkles with an intense, almost flame-like light. This property of diamonds, known as “brilliance”, is part of what makes diamonds such a valuable gem. But what makes a diamond more brilliant than other gemstones? And what sort of diamonds give off the most “fire”? Here, we’ll try to understand the factors that influence a diamond’s sparkle and how you can use your knowledge to get the diamond you want.
March 12, 2018
When choosing a piece of jewelry, it is typical to want something with some sort of special meaning. Often we find certain symbols to be appealing as we feel connected to the meanings they convey. Whether it’s a cultural symbol or a specific gemstone, there are many reasons people wear the jewelry they wear.
March 05, 2018
A Diamond is a Girl’s Best Friend
Prior to jewelry company De Beers’ “A Diamond is Forever” campaign, it was not so readily assumed that engagements and marriages required the purchase of a flashy diamond ring. By equating the toughness of diamonds with the desire for a marriage to last forever, proposing with a diamond ring became absolutely mandatory, altering Western society forever. While this anomaly is widely acknowledged, it has yet to be combatted or swapped out for any better alternative.
February 26, 2018
At some point in recent years, you have probably heard of the Minimalism Phenomenon.
While the term also refers to the 1960s art movement, its meaning today more often refers to a lifestyle centered on lack of material possessions. In some ways it is simply a trend that briefly drew a great deal of social media and press attention, with spearheads such as the creators of the documentary “The Minimalists,” as well as Marie Kondo, author of #1 New York Times best-selling book The Life-Changing Magic of Tidying Up.
February 19, 2018
You may have seen an eternity ring and been captivated by that small, perfect circle of diamond brilliance that surrounds it. Perhaps you even wear one or have given an eternity ring to someone significant in your life. But what is the importance of wearing one, and how did it become a symbol of eternal love?